YossarianLives! is a metaphorical search engine.
"The metaphor is perhaps one of man's most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which God forgot inside one of His creatures when He made him." - Jose Ortega y Gasset, Philosopher
We don’t want you to know what everyone else knows. We want you to generate new knowledge.
We have created a metaphorical search engine. Our search algorithms generate results that assist people in the creation of new knowledge by returning disparate, but potentially metaphorically related information. These are the types of insights that are valuable for people working at the edges of their knowledge field. This is an immensely powerful creative tool for use by anyone who is looking to generate new ideas or see their problem or topic in a whole new light.
Yossarian is the main character of Joseph Heller’s novel “Catch-22.” Our work is highlighting the Catch-22 of current search and personalization algorithms, in that their use both simultaneously helps us through access to existing knowledge, and hurts us through the reinforcement of that same knowledge. In finding new and innovative search solutions to this problem, we declare that Yossarian Lives!
Wired "Search the metaphorical Google with YossarianLives"
New Scientist "Metaphorical search engine finds creative new meanings"
The Observer "Seedcamp London: the other Dragons' Den"
GizMag "Metaphorical search engine looks for un-thought-of connections"
With Daniel Foster-Smith
& Katia Shutova